About Us

Appelman Schauben is an Atlanta based multi-line Sales Organization. Our original showroom was launched in 1994 in 1,200 square feet. This Summer Market, we moved all operations to the 11th floor as a cornerstone of the first stage of AmericasMart’s project AtlantaNext. We proudly share the floor exclusively with the Ivystone group, with our newly designed 45,000 square foot showroom. The floor’s open concept is inviting, allows for easy social distancing, and highlights a shopping experience for what we be believe will be the new normal. The showroom was designed in our award-winning fashion to house an exceptionally curated collection of brands with the safety of our customers foremost in our plans. We invite you to shop our current 3D Tour, and please be on the lookout for our fresh 3D Virtual Tour coming soon.


Our 25 member sales force servesNorth and South Carolina, Tennessee, Alabama, Mississippi, Georgia, Kentucky, and Florida. The Carrabian, Central and South America territories are handled by our bi-lingual export specialist, who over the last 30 years who has developed a loyal cliental.In addition, we are honored to service accounts spread throughout the United States.

Our 4 full-time highly trained sales professionals are ready, willing and able to service your needs in the showroom. We are open daily, Monday through Friday, and upon request can provide phone, facetime and zoom appointments.

Peter Schauben, President and Managing Partner, entered the retail gift industry in California in 1971. In 1975,he branched out into the wholesale arena with management in sales specializing in artisan based unique fashion, accessories and giftware. Peter is the founder of Gift for Life, a unified voice for the Gift Industry in the fight against HIV/AIDS.

Doug Cofiell, Executive Vice President and Partner, Doug began his career as a sales rep for Ivystone  developing several territories in the Mid-Atlantic region and learning the ropes of the gift and home industry. In June of 2020, Doug entered into a partnership for co-ownership for Appelman Schauben.  Appelman Schauben welcomes his exceptional leadership skills, innovative vision and strategic approach in reforming Appelman Schauben’s company culture and dynamic. Doug is former President of the Gift and Home Trade Association and current member of Vistage International-the world’s leading chief executive organization.

Mary Crist is the Vice President of Sales and Marketing for Appelman Schauben. Her experience includes 30 years in sales management in the gift and home industry.Mary is the sales director of Division II and works with 2 Key Accounts.

Diana Blackburn is Vice President of Sales for our Division I. She has 35 years of experience in sales and sales management. Based in Miami, Diana oversees and works with Export Key Accounts.

Kelly Patchett is the Vice President of Operations with 18 years of experience in the gift industry and is our main contact for IT, HR, Commissions and Operations.


Alicia Chimento is the Atlanta Showroom Manager with 17 years of experience in the gift & home and apparel industries. She oversees all showroom operations and serves as the company’s executive administrator.

Brittany Waters is the Director of Marketing with 6 years of experience in the gift & home industry. She oversees customer service as well as being an onsite visual coordinator.

Burke Price is the Assistant Showroom Manager with 3 years of experience in the gift & home industry. She oversees customer service as well as being an onsite visual coordinator.