About Us

Our company is an Atlanta based Sales Organization. It is the product of 75+ years of collective experience and energy of Louise Appelman and Peter Schauben. Headquartered on the 18th & 11th floors of the prestigious America’s Mart Atlanta, we maintain over 30,000 square feet of permanent showroom space!

Our Showroom has received numerous First Place Awards including Outstanding Visual Displays and Best of Floor.

In addition, we have been featured in several of the industry’s trade magazines, including cover stories.

We highly promote our company within the America’s Mart. This includes a supersized entry window ad, multiple lobby banners, and elevator doors on every floor, to promote our Showroom and Vendors. We have also launched Monday VIB Days (Very Important Buyer) to promote early buy opportunities along with our highly attended 2 Nightly Gift Show Events.


Our Professional Road Rep Sales Force serves the Southeast of the United States. More specifically: North and South Carolina, Tennessee, Alabama, Mississippi, Georgia, Kentucky, and Florida. Appelman Schauben’s 2 Sales Divisions have 28 full time Representatives on the road, including an Export Specialist and an In-house Telemarketer.

Both Principles and Managers work Key Accounts in addition to our 2 Key Account Road Representatives. Our Showrooms are staffed with 6 full time employees, who are each trained in Sales and Customer Service. Our company represents manufacturers of fine quality and high design in better gifts and decorative accessories. In addition, we pride ourselves in having the “best of the best” in fashion accessories, jewelry, and personal care lines.

Louise Appelman, in 1978, founded Louise Appelman, Inc., an extremely successful sales organization servicing the state of Florida. Louise’s career in the giftware business began in New York at the 225 building in 1974. In 1994 Louise invited Peter Schauben to partner with her in Atlanta to form Appelman Schauben, a new Rep organization servicing the Southeastern United States. Louise is President of Appelman Schauben, oversees backroom operations, and private label key account sales.
Peter Schauben, CEO, is based in Atlanta working with key accounts and supervising the sales force. He brings over 35 years of experience in the Gift Industry in regional and national sales management, including management and operation of a successful retail store in California. Peter is the founder of Gift for Life, a unified voice for the Gift Industry in the fight against HIV/AIDS. He has proudly raised and contributed over 5 million dollars to the fight against HIV/Aids and has designated DIFFA as their sole beneficiary.
Mary Crist is the Executive Vice President of Sales and Marketing for Appelman Schauben and is based in Atlanta. Her experience includes 2years as a gift sales representative, and 18 years in sales management. Mary is the lead contact for our gift and fashion accessory Division II and works with 2 major Key Accounts.
Diana Blackburn is Vice President of Sales for our Division I. She has 33 years’ experience in sales and sales management. Diana is our Sales Manager for the Décor and Personal Care Division. Based in Miami, Diana oversees and works with Export Key Accounts.

25 Years!

We are celebrating 25 years of bringing an energetic, fresh approach to the industry from the very same location on the top floor of the America’s Mart Gift Building! We are committed to understanding the needs of both manufacturers and retailers, strong road sales as well as the best showroom presentation possible! Our team welcomes the opportunity to serve our industry’s ever changing needs through direct sales and advanced technology. We are proud of our long term and successful relationships with our Retailers, Vendors and Sales Representatives. We look forward to working together with you and your company!