Our People

Principles

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Peter Schauben (Principal)

is based in Atlanta working with key accounts and the Sales Vice Presidents. He brings thirty years of experience in the Gift Industry in regional and national sales management, as well as management and operation of a successful retail store in California. Peter is the founder of Gift for Life, a unified voice for the Gift Industry in the fight against AIDS. He is currently the National Co-Chairperson for Gift for Life.

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Louise Appelman (Principal & President)

in 1978, founded Louise Appelman, Inc., an extremely successful sales organization servicing the state of Florida. Louise’s career in the giftware business began in New York at the 225 building in 1974. In 1994 Louise invited Peter Schauben to partner with her in Atlanta to form Appelman Schauben. Louise is President of the company, oversees the backroom operations and is the lead sales contact for selected key accounts.

Phone: (404) 521-0840
Fax: (404) 521-0940

Sales Vice Presidents

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Mary Crist
(Executive Vice President Sales & Marketing)

Division II Sales

Phone: (404) 521-0840 x19
Fax: (404) 521-0940
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Diana Blackburn
(Vice President Sales & Administration)

Division I Sales

Phone: (305) 386-1827
Fax: (305) 752-1282

Atlanta Showroom Staff

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Alicia Chimento
(Showroom Manager)
Phone: (404) 521-0840 x10
Fax: (404) 521-0940
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Burke Price
(11th Floor Assistant Showroom Manager)
Phone: (404) 521-0840 x10
Fax: (404) 521-0940
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Eulaliah Teague
Phone: (404) 521-0840 x10
Fax: (404) 521-0940
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Martha McCall
(Team Player)
Phone: (404) 521-0840 x10
Fax: (404) 521-0940

Marketing

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Elsa Alonso
(Key Accounts & Marketing)
Phone: (954) 384-1021
Fax: (954) 384-9009
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Brittany Prince Waters
(Operations & Marketing)
Phone: (404) 521-0840 x10
Fax: (404) 521-0940

Back Office

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Patrick Tallon
(Systems Administrator)
Phone: (404) 521-0840 x32
Fax: (404) 521-0940
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Tracie Johnson
(Commissions & Contracts)
Phone: (352) 989-4417
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Maria Wood
(Commissions)
Phone: (404) 521-0840
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Michael Joseph
(Accounts Payable & Receivable)
Phone: (954) 384-1021
Fax: (954) 384-9009
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Donald Werkstell
(Payroll Specialist)
Phone: (817) 721-4676
Fax: (561) 200-4765