Our People
Principles

Peter Schauben (Principal)
is based in Atlanta working with key accounts and the Sales Vice Presidents. He brings thirty years of experience in the Gift Industry in regional and national sales management, as well as management and operation of a successful retail store in California. Peter is the founder of Gift for Life, a unified voice for the Gift Industry in the fight against AIDS. He is currently the National Co-Chairperson for Gift for Life.

Louise Appelman (Principal & President)
in 1978, founded Louise Appelman, Inc., an extremely successful sales organization servicing the state of Florida. Louise’s career in the giftware business began in New York at the 225 building in 1974. In 1994 Louise invited Peter Schauben to partner with her in Atlanta to form Appelman Schauben. Louise is President of the company, oversees the backroom operations and is the lead sales contact for selected key accounts.
Sales Vice Presidents

Mary Crist
(Executive Vice President Sales & Marketing)
Division II Sales

Diana Blackburn
(Vice President Sales & Administration)
Division I Sales
Atlanta Showroom Staff

Alicia Chimento
(Showroom Manager)

Burke Price
(11th Floor Assistant Showroom Manager)

Eulaliah Teague

Martha McCall
(Team Player)
Marketing

Elsa Alonso
(Key Accounts & Marketing)

Brittany Prince Waters
(Operations & Marketing)
Back Office

Patrick Tallon
(Systems Administrator)

Tracie Johnson
(Commissions & Contracts)

Maria Wood
(Commissions)

Michael Joseph
(Accounts Payable & Receivable)
